One of six cost-effective actions endorsed by who to reduce tobacco’s deadly toll .
WHO framework convention on tobacco control (FCTC)
Article 11 of the FCTC requires parties to use large, clear health warnings that should cover 50 percent of the principle display areas. The article also requires parties to implement effective measures to ensure that tobacco product packaging and labeling do not promote a tobacco product by any means that are false, misleading, deceptive, or likely to create an erroneous impression about its characteristic, health effects, hazards, or emissions.These include terms such as “light,” “low tar,” and “ultra-light.”
Tobacco Free Kids
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